Velvet Web is more than a clothing label - it’s a living piece of Brisbane’s alternative history. Founded in 1993 by a young goth named Bec, the city’s first goth store grew from a handmade basement operation on Adelaide Street into a cornerstone of the underground scene, dressing club kids, goths, punks, and night-walkers while helping shape a community that extended beyond fashion. After closing in 1999 as life took a new turn, the brand never truly faded. 

Today, Velvet Web has been revived and reimagined by her daughter. With the help of three generations of women, its blending its original handmade, alternative spirit with a modern, sustainable approach. Every piece is created with intention - handmade or upcycled, ethical, size-inclusive, and designed for those who find beauty in the unusual.